Social strategy

Good social is a system.

What’s more, just like any effective marketing activity, good social starts with a solid strategic plan that answers these questions:

  • What is the business case for social (or any other digital or traditional marketing layer for that matter)?

  • What are the key market, channel and user behaviour insights that will underpin a winning strategy?

  • What has worked elsewhere or is proven social best practice to deliver your business objectives?

  • How will the social strategy work in an integrated way to drive both short term (making the till ring) and long term health of your business (building awareness & attracting good quality prospects)?