If you’re looking for quality inbound sales leads to follow-up, to grow a database of high quality prospects or to grow your loyalty programme member base – social is an incredible lead generation machine because it is so targeted – and so easy for people to sign up right within the social platform.
Dunkin’ Donuts wanted to drive new leads for their “DD Perks” loyalty program. They saw a 6x return on ad spend, a 400% increase in member acquisition and a 33% increase in revenue from DD Perks members.
Thin Lizzy wanted to recruit new members for their database to target specific seasonal tactical offers. DR social lead generation strategies have helped them acquire tens of thousands of new registrations to their database – with a payback time of less than one month.
Love Taupo wanted to find and target a large pool of mountain bike enthusiasts around NZ to educate and incentivise visitation to their world-class, “Great Lake Trail”. They achieved in excess of 8,000 leads in just under 28 days via a Direct Response Social lead generation campaign.
