The aim of Red Seal is to inspire their audience to live their best life. The best way to do this is to invite them into engaging with the brand.
Social provided the ideal avenue to invite them into playing with Red Seal. This was done by flooding Instagram with bright, colourful photos and inspirational photography.
Red Seal’s audience took to it amazingly, joining in with Red Seal’s posts and sharing their own Red Seal moments, as a testament to their faith in the brand and their products.
They’ve been taken into the Red Seal brand so thoroughly, that even we can’t tell the difference between our photos and theirs.