DIRECT RESPONSE SOCIAL

SOCIAL THAT DRIVES SALES AT SUPERMARKET & RETAIL

Need to lift supermarket sales for your FMCG brand? Need to increase foot traffic or uptake of trial and sampling at retail? Want to increase sales with voucher or coupon redemption? Direct Response Social is increasingly being used as a powerful way to connect the online and offline worlds and drive significant ROI where traditional mediums are waning.

Social Sugar has tested and refined a variety of proven techniques to bridge the digital divide and track social investment directly through to retail sales.

 
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social at retail in Action

 
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New Zealand Natural needed to support the introduction of a range of new flavours in supermarket. Direct Response Social was used to drive new customers instore to taste-test the new flavours by way of coupons. An incredible 200,000 people were reached and 14,000 coupons downloaded in just under 20 days.

 
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Who we work with

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