Modern DR Social drives prospects & sales like no other medium
Social 1.0: Communities
Back in the early 2000’s, Social 1.0 was all about building, communities and connections.
Businesses benefitted from a free organic communications channel.
Social 2.0: Reach
Early 2012 the first major Facebook algorithm change transformed social into a paid platform, but also one of the most cost effective reach & frequency mediums the world has ever seen – competing with the likes of TV, print & radio.
Social 3.0: Direct Response
The last 5 years has seen incredible advances in targeting, tracking & conversion techniques to transform social into an action-centric medium. Smart marketers now use DR Social as one of the world’s most potent new ways to drive prospects, sales & ROI.
Social Sugar is one of Australasia’s leading DR Social practitioners
Come see how a complex medium can achieve a simple result: a profitable return on your marketing investment at an agreed cost per acquisition (CPA).
Correct growth investment structure & plan
Management of your social & digital media funnels
Integrated PPC social, SEM, re-targeting & through the line media
Landing page & web Conversion Rate Optimisation (CRO)
Pixel management & customer behaviour tracking
Dynamic creative & audience testing
Cohorts
Persona creation
Life-time value analysis & improvement
Maximising loyalty & retention.
ROI
find out about the 4 key ingredients of effective DR Social
Social Sugar is one of the most successful DR Social agencies in Australasia because we have tested, proven and refined our understanding of all the integrated ingredients required to deliver effective Cost Per Acquisition (CPA) and ROI:
Clear social brand positioning
Compelling, selling creative concepts
Effective deployment & dynamic testing
Tight response & path-to-purchase management