Done properly social commerce helps:
Engage customers with your brand on the basis of their existing social behaviours.
Convert a social community from a superficially engaged audience to actual paying customers.
Talk to customers differently depending on where they are within the conversion funnel.
Eliminate subjectivity by testing different deals, offers and creative ideas against real customers and scaling what works best.
Track dollar for dollar your return on investment in a risk free environment whereby you set the desired ROI from the outset and make sure your advertising money is going only where it’s delivering the appropriate returns.
The techniques and technologies are changing all the time but common tools we use to enhance social commerce ROI are:
Audience segmentation (Custom Audiences, Lookalike Audiences, etc.).
Pixel tracking and remarketing.
Custom conversions and behaviour analysis.
Dynamic creative testing.
Talk to our specialist social commerce team today about how we can use fast-developing new ways we can use social media to deliver specific e-commerce sales and exceptional ROI for your business.
SOCIAL commerce
Social commerce and social shopping are the fastest-growing and most exciting ways to use the power of social networks such as Facebook and Instagram to drive sales of products and services of all kinds via e-commerce transactions.
We are now finding that social commerce is working for a much wider spectrum of industries and categories than most people think:
A retail brand uses it to drive attributable online sales.
A Dentist chain uses it to sell oral hygiene products online and establish a relationship that can then transform into a patient relationship.
A technology company uses it to drive app downloads – and then product purchases within the app.
A sports team uses it to drive online ticket sales.
A national sporting code uses it to drive merchandise sales and season tickets.
A quick service restaurant uses it to drive Uber orders.
Done properly social commerce helps:
Engage customers with your brand on the basis of their existing social behaviours.
Convert a social community from a superficially engaged audience to actual paying customers.
Talk to customers differently depending on where they are within the conversion funnel.
Eliminate subjectivity by testing different deals, offers and creative ideas against real customers and scaling what works best.
Track dollar for dollar your return on investment in a risk free environment whereby you set the desired ROI from the outset and make sure your advertising money is going only where it’s delivering the appropriate returns.
The techniques and technologies are changing all the time but common tools we use to enhance social commerce ROI are:
Audience segmentation (Custom Audiences, Lookalike Audiences, etc.).
Pixel tracking and remarketing.
Custom conversions and behaviour analysis.
Dynamic creative testing.
Talk to our specialist social commerce team today about how we can use fast-developing new ways we can use social media to deliver specific e-commerce sales and exceptional ROI for your business.