DR SOCIAL

Social is now the single largest and lowest cost broad reach medium the world has ever seen.

Put this together with incredibly sophisticated targeting, and action-oriented direct response tools and you’ll find that Social has become the fastest-growing, most profitable new marketing tool around.

Now a customer can buy, make an appointment, download a coupon, book a test drive, reserve a ticket, download some paid content or even form a buying group – and it can all be done within social or powered by social.

Around the corner? Purchasing within Facebook and Instagram – perhaps even with crypto or alternative payment methods.

But you don’t have to wait. Social Sugar is one of the most successful Direct Response Social agencies in Australasia because we are getting results right now across all sorts of categories; cosmetics, FMCG, e-commerce, hospitality, food delivery, quick service restaurants, healthcare - you name it.

Come see how a complex medium can achieve a simple result: a profitable return on your marketing investment at an agreed cost per acquisition (CPA):

• Articulating your business case for DR Social (expected audience size and ROI)

• Unearthing the key market, channel & behavioural insights to establish a winning DR Social strategy

• Correct growth investment structure & plan

• Management of your social & digital media funnels

• Integrated PPC, social, SEM, re-targeting & through the line media

• Landing page & web Conversion Rate Optimisation (CRO)

• Pixel management & customer behaviour tracking

• Dynamic creative & audience testing

• Cohorts

• Persona creation

• Life-time value analysis & improvement

• Maximising loyalty & retention