SOCIAL influencer STRATEGY

Social media influencers are becoming more frequent because of their ability to connect with an audience in a way that feels more genuine than messages shown in traditional mediums such as TV, radio and magazine advertising. But it’s a fine line. If the association feels forced or a blatant self-serving promotion then you can do much more damage than good.

An experienced social influencer agency team is worth investing in to avoid the many pitfalls of influencer marketing:

• Define a relevant social influencer strategy within your overall brand, social and marketing strategy

• Identify long & short list of macro, micro and nano influencers that fit your brief

• Recruit the core partners, negotiate fees and/or success remuneration

• Manage influencer briefing to ensure their activity is on brand

• Schedule and monitor influencer posting

• Define ideal long term ambassador associations

• Integrate other social channels with influencer activity to cross pollinate content and boost performance

• Track ROI and high performing partners and activity

Influencer marketing is a popular approach but comes with many pitfalls you need to avoid:

• Lacking a detailed view of ROI before you start

• Lacking a detailed campaign plan that aligns with your ROI objectives

• Basing you objectives around metrics like follower counts that don’t drive actual ROI

• Neglecting a holistic multi-platform approach and over-concentrating on just one (such as Instagram)

• Short-termism; chopping and changing influencers and neglecting longer term, “ambassador” type partnerships

• Treating your influencer partners like traditional, “owned” media. They have built trust with followers because of their unique relationship with those people – so a high degree of trust is required.

• Neglecting your legal obligations to be clear to consumers about sponsored and commercial relationships.

Let our experienced team help you get the most from your influencer strategy.

Our specialist team will guide you through the key issues: strategy, talent options, recruiting partners, negotiating fair fees and measuring ROI. Contact us today.