SOCIAL MEDIA PLANNING & BOOSTING
Social is a “pay-to-play” medium. Here’s how to play smart:
The bad news is that to make social work, you have to pay… you have to pay to boost your messages. The days of organic reach (free reach) are over – with less than 2% of your fans seeing your posts by way of organic placement.
The good news is that boosted social is now the world’s largest reach, lowest cost medium.
We also have incredible new micro-targeting tools and techniques to reach just the right audiences – so that almost none of your media is wasted.
Audience segmentation, data-matching, micro targeting, retargeting
Integrated social with other key digital tools such as Google Search (SEM), digital display, eDM, etc.
Custom audiences, lookalike audiences, sequential targeting and action based segmentation
Dynamic creative testing and messaging validation
Pixel management and conversion tracking
Here are some of the key media tools we’ll use to deliver the best ROI for your precious media investment:
