Winning creative super-charges your media investment.
We have direct test-case results where one post out-performs the other by thirty two times over.
Same brand, same basic message – different creative approach.
High quality creative is the secret ingredient to unfair competitive advantage in the market place. Proper social creative will drive sales today and build long term point of difference in the market place alongside valuable brand equity.
Not convinced? Think of it this way; it often takes pretty much the same time and money to create some ill-thought out copy and an average image… compared to and decent copy with a compelling image. You may as well do it properly:
It starts with creative concepts and “scamps” (hand drawn ideas for posts) that align with the brief for your approval
This saves time and money and ensures everyone is on the same page – as creativity is a subjective discipline
Then you need an agile, flexible team to bring whatever ingredients together for the required concept; copy, design, styling, photography, video, grading, editing, studio etc.
You need senior creative oversight to make sure that each individual message builds a relevant, distinctive, competitive brand long term.
You need experienced social creatives that understand that the devil is in the detail – and how to ensure the message fits in with the wide variety of social formats on offer (image posts, DR posts, dark posts, carousels, GIF’s, video etc.)