BOOSTING ROI BY INVITING THE CUSTOMER TO BECOME PART OF THE, “BRAND STORY” WITH USER GENERATED CONTENT
The fundamental goal of Red Seal is to inspire their customers to, “live their best life”. You can try to tell a story like that… or you can invite them to live it by using your products and sharing their stories.
Social provided the ideal avenue to invite customers to come play with Red Seal. This was done by flooding Instagram with bright, colourful photos and inspirational photography with an abundance of opportunities offered to test, try, taste and share.
Red Seal’s audience took to it amazingly, joining in with Red Seal’s posts and sharing their own Red Seal moments, as a testament to their faith in the brand and its products
In fact, Red Seal customers have taken to the brand so thoroughly, that even we can’t tell the difference between our photos and theirs.