LAUNCHING A BRAND BY SOCIAL WORD OF MOUTH – THE POWERFUL INFLUENCER CHANNEL.
Social media influencers are becoming more frequent because of their ability to connect with an audience in a way that feels more genuine than messages shown in traditional mediums such as TV, radio and magazine advertising.
When it came time for Social Sugar to create a launch campaign for Wondermins’ vitamin subscription service it was an obvious choice to leverage the influencer channel. Wondermins is a brand that promotes a healthy and sustainable lifestyle, so we used influencers who were relevant to the target audience and whose content reflected the ideals of the brand.
Wondermins became #1 with influencers, shipped thousands of orders and reached a social audience of over 1.15M in 6 weeks, for a budget of less than $40k.