Social media influencers are becoming more frequent in 2018 because of their ability to connect with an audience in a way that feels more genuine than the messages shown in traditional TV, radio and magazine advertising.
This meant that when it came time for Social Sugar to create a launch campaign for Wondermins vitamin subscription, using influencers was an obvious choice.
Wondermins is a brand that promotes a healthy and sustainable lifestyle, so we used influencers who were relevant to the target audience and who’s content reflected the ideals of the brand.
By choosing influencers that the audience know and interact with already, they were more accepting of the messages that the influencers were promoting. This resulted in overall positive engagement for Wondermins.