A social media agency to turn your social media into sales, leads & ROI.
Need sales-at-scale, or better leads from your social ad campaigns? Time to say goodbye to ineffective content that burns your budget?
Social Sugar is the #1 specialist social-ROI agency in Australasia - a proven social media marketing agency with the sole purpose of delivering a measurable return on investment (ROI) for your business.
Since 2015 we've put 2,000+ campaigns to the test across 84 brands in 16 industries - to prove how to make social media pay.
Craft a proper ROI-driven social media strategy
Get rid of the daily grind & cost of social media management
Enjoy sales-at-scale with paid social ad campaigns that sell
Craft Facebook, Instagram or LinkedIn creative that converts
Get media buying & boosting that rockets return on ad spend (ROAS)
Turn media waste into wins with enterprise-level performance management
Get more leads with paid social advertising for B2B or B2C
Find a powerful brand positioning to dominate your competitors
Invest in social content for real business results, not just likes
Leverage modern Social Commerce tactics & tools for instant conversion
Get simple, actionable social analytics & insights for real business success.
Tired of just getting likes and followers? Let’s talk.
Scania turns a BIG skill deficit problem into an employment brand win.
Scania NZ’s brief was to help recruit over 50 technicians during an acute skills shortage post Covid. We wanted to crack an enduring employment brand proposition that could not just solve the immediate problem – but set the business up as the #1 choice in the category for years to come.
So the Scania ‘Do Big Things’ employment brand positioning, support campaign and microsite was developed.
In just 7 months, 1.5M potential candidates were reached, with over 17,000 visits to the microsite and a steady stream of new applicants established. Scania now has an employment platform that can be used to recruit great new people, at any level, for years to come.
Love Taupō Golf Campaign - 823k people reached.
The objective was to position the Taupō region as a friendly, accessible, central playground like no other... all brought to life via our powerfully simple, fun and enduring, ‘All kinds of golf for all kinds of golfers’ campaign theme. With a mix of CTV, Meta ads and package deals promoted via social ads - driving interest and traffic to a bespoke landing page.
32x higher engagement for Dunkin' Donuts.
On average you have about 1.7 seconds for your paid social ad to suck… or sell. Here’s how to make the most of your moment: use thumb-stopping social centric creative. make an invitation to engage and optimise for visibility on mobile. Thoughtful, quality creative usually costs no more than an average message, so you may as well do it properly.
SquareOne - 80,000 sign-ups in 8 months.
This amazing kids’ pocket money and savings app now dominates the, ‘neo-bank’ market for children in NZ. But it wasn’t always that way. The challenge at start-up was to grow as quickly as possible, within a tight cash runway, and monetise from there. The solution? A tightly-targeted direct response social, digital and outdoor campaign, plus a full, ‘insta reset’ for powerful social proof - that delivered over 80,000 sign-ups in the first 8 months.
Over 19,000 new ‘Supervolcanic’ prospects for Love Taupō
Taupō has one of the most incredible array of bike trails in NZ. The problem was... no one really knew about them. The solution? Package them up as the all-new Supervolcanic™ Trail Network - via an integrated connected TV, digital and social campaign. The results have been equally as volcanic; reaching over 1.36M highly motivated bikers in just 4 months – with over 19,000 inbound prospects to visit the all-new trail network site.
Our Social Media Marketing services
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Make sure your social makes money, with a proven 10-Step full-funnel Social Media Plan.
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Build ‘always-on’ campaigns that drives reliable sales, leads and ROI day-in, day-out.
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Sick of handling it inefficiently, or in-house? Save huge time & hassle with full content management and deployment across all your social feeds.
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Super-power your paid social ads with compelling, selling creative that converts to measurable sales or leads.
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Leverage the power of content creators & collaborators to drive powerful word of mouth in social.
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Make the most of each and every media dollar.
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Scale-up your paid social campaign success with concise targeting, hour-by-hour monitoring and enterprise-level investment management.
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Integrate your e-commerce directly into the social media platforms for instant sales within the social environment
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Use your data for simple, actionable insights - that make your social make even more money.
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![Evolution Healthcare logo]()
“The Sugar team is that rare breed of creative and digital marketing agency that focusses purely on what we need to get the result. From great brand strategy, through to detailed social strategy, brand identity design or simply day-to-day studio support – they simply fit in with what we need on a practical and flexible basis - with our best interests at heart.”
Laura Blackburn
Group Marketing & Communications Manager
Evolution Healthcare -
![NZHL logo]()
“Jeremy and Sugar were pivotal in the development of NZHL’s Mortgage Mentor positioning and full funnel brand response marketing programme. Together we took an unknown opportunity to a known one, we doubled leads and drove tangible growth into the business. Sugar are more than an more than an advertising agency partner, they are your support network and delivery partners - days, nights and sometimes in the weekends!”
Lenska Papich
Former Brand and Communications Lead
NZHL -
![Love Taupo Logo]()
“I’ve worked with Sugar&Parters as my advertising agency partner for over 25 years across a wide range of innovative travel and tourism campaigns for various destinations in both Australia and New Zealand. The results, in terms of measurable ROI and the longevity of our relationship, speak for themself."
Jane Wilson
Former General Manager
Love Taupō -
![VENZ logo]()
"More than just a digital marketing agency – the Sugar team helped us helped us step-up to serious social lead generation in short order. In the first four months we’ve generated nearly 100 high value leads with a total potential sales value in excess of $4M."
Pablo Brizio
Venz
Vacuum Elevators -
![Square One logo]()
“The Sugar team helped us position the SquareOne™ brand for incredible growth - and on a start-up budget got social & digital campaigns up and running to deliver over 80,000 sign-ups in just 8 months.”
Jovan Pavlicevic
Co-founder
SquareOne -
![Scania Logo]()
“Jeremy’s full-funnel process has been a powerful way re-focus the business around the marketing results we want and need from our precious investment. He’s helped the senior team understand the shortcomings of our traditional budgeting process – and embrace a far smarter, more ROI- focussed marketing approach. Now our priorities and decision-making revolve around the outcomes that really matter – prospects, leads, sales and revenue. The process has been clear, simple and effective – and he is super-easy to work with.”
Jo Murphy
Marketing Communications Manager
Scania New Zealand -
![Dunkin Donuts logo]()
“Dunkin’ Donuts was missing out on the huge opportunity we had in social. Now we have a creative and digital agency partner who has helped us understand exactly how our investment can drive real business outcomes.”
Tony Lee
Owner
Café Concepts Ltd (Dunkin’ Donuts) -
![Allergenics logo]()
“Sugar is a marketing agency in the truest sense – they simply recommend and deliver what will get the best ROI. In this instance they built us a profitable Facebook lead generation campaign from scratch in about 11 days – and ROI has steadily improved from there. We’re thrilled."
Rob Berman
CEO Allergenics
Book a FREE 30 min strategy call.
Maybe you need a social strategy that makes proper business sense? Or to stop wasting time on content creation & make it work harder? Or to ramp up e-commerce sales? Or get better leads?
Whatever your objective, the best way to start is with a 30 min strategy chat. We’ll:
Ask about your business objectives.
Nod to specific strategies we might use to hit them.
Share practical examples relevant to your business.
Establish if there’s a nice fit.
It costs nothing to find out more. Book a call below now.
Businesses we’ve helped grow
Why choose Social Sugar as your Social Media Marketing agency?
The partnership ethos
Since 2015 we’ve worked as a social media agency & marketing partner with multi-nationals, start-ups, SME’s, political parties and not-for-profits on the local & global stage. But our ethos is always the same; if you are an insightful, trustworthy and respectful partner, with ambition to grow, we’ll give you 1000%. Because easy, productive partnerships are the only proven path to long term sales and business success.
Australasia’s only specialist social-ROI agency
Technically-minded media or digital marketing agencies often see social media creative as a commodity called, ‘content’ to fill media space. PR or traditional agencies often view it as a chance to, ‘go viral’. We come from a unique social-ROI perspective; every ad, every post, every campaign must be designed to deliver immediate engagement, sales or leads - whilst growing long term brand equity.
Walking the talk
When you view the world through the lens of genuine partnership and measurable ROI, you tend to work differently. So ,if we see a proactive way to grow your sales, you can expect us to work up a strategy or idea (at our cost) and share it with you. We’ve also been a pioneer in the industry with IP Partnerships, revenue share and payment-by-results models. It’s not right for all clients - but if you’d like to discuss working on a risk-reward basis? Just ask.
Book in a time to chat about your Social Media ROI and how we can work together.
Are we right for
each other?
Here’s a few markers of the very best partnerships we’ve experienced over the years:
A great client partner
Is ambitious. Loves to share the big picture in terms of the key success drivers of the business. Values outputs and results more than inputs. Understands the value of a holistic, ‘full funnel’ approach to marketing - to real people, in the real world. Values collaboration, hates politics, and loves finding the people with the best specialist skill sets. Enjoys a laugh and enjoys the journey as much as the destination.
A great agency partner
Understands the business imperative. Loves to be pro-active and find business solutions, without always waiting for ‘the brief’. Works well with a variety of people and specialists – irrespective of where ‘the idea’ comes from. Thinks about solutions, not mediums. Works in a cool, calm, collected way that fosters great work and great partnerships. Is agile and focused on getting the job done, without layers of process.