Get real Social Media Advertising ROI
Use a proper 'full funnel' approach
Tired of social ads that don't deliver clicks or ROAS? Social Sugar transforms your ad spend into measurable traffic, real prospects, leads, sales and profitability.
Find your Path to Profitable
Social Media Advertising
In today's competitive landscape, a bland, ‘throw it up and hope that it sells’ approach finds many businesses pouring money into social media advertising with little to show for it. They’re stuck with campaigns that look good on the surface, but fail to deliver tangible results.
The truth is, without a proper ‘Full Funnel’ approach you’ll miss the key steps that underpin any high-performance paid social advertising campaign.
In fact, there are 10 proven steps to a proper full funnel social media advertising campaign – designed to cover the three key phases:
Planning – your preparatory steps around brand positioning, ROI calculation, audiences and the funnel plan.
Execution – your key implementation and testing steps.
Tracking – how you track the right KPIs – and make ROI-sense of them.
Without a plan you’ll struggle with these common pain points
Unclear ROI on your ad spend: You're investing in social ads, but you can't definitively say what return you're getting.
Struggling to generate quality leads from social: Your campaigns might be getting likes and followers, but they're not translating into genuine inquiries or sales opportunities.
Generic campaigns that don't resonate with your audience: You're using broad targeting and uninspired creative that fails to capture attention or drive action.
Time-consuming management and optimisation: You're spending too much time trying to manage complex ad platforms and analyse data, taking away from your core business activities.
Difficulty tracking and understanding performance: The metrics are overwhelming, and you're unsure how to interpret them to make informed decisions.
10-Steps to better paid social ads and social media advertising campaigns that endure
It’s time to change all that. Social Sugar can help you transform your social media advertising from a cost centre, into a powerful revenue driver. A strategic investment, not a gamble.
Our proven 10 step full funnel approach has been refined and tested across hundreds of campaigns in almost every category there is; FMCG, financial services, fashion, agriculture, training, automotive - you name it - social media advertising can deliver spectacular ROI.
That 10 step process builds the foundations of purpose and understanding. It set’s up the playing field for genuine data-driven insights – and empowers relentless optimization, to ensure every dollar you spend works harder to achieve your business objectives.
We don't just run ads; we build comprehensive social advertising ecosystems designed for, ‘always-on’ sustainable growth and long term measurable ROI.
Here's a snap-shot of that 10 step process:
- Clarify the brand positioning that will underpin the paid social campaign
- Understand the ROI equation behind a successful customer acquisition
- Know who that buyer is
- Know where they can be found – and at what ‘unique reach’ cost in any platform (Meta, LinkedIn, Google, TikTok etc.)
- Design a balanced full funnel plan that fits your feasible test budget
- Craft a portfolio of ‘ad angles’ that will stop the scroll and drive action
- Ensure your ‘social proof’ layer (content in the feed) is designed specifically to support conversion
- Test your suite of new paid social ads in a wide variety of ad formats in a ‘social-first’ way – that drives the highest measurable engagement and action
- Use proper ‘back end’ campaign structures (bid strategies, audience strategy, A/B testing etc.) so you can isolate what drives ROI
- Roll out your social media advertising campaign in a way that allows time and runway for testing, scaling, and transition to always-on when ROI is found – without running out of budget and losing your algorithmic learnings along the way
Our Services: Comprehensive Social Media Advertising
We offer a full suite of social media advertising services across all major platforms:
Facebook, Instagram and TikTok Ads
Drive sales and leads on Meta or tap into new audiences and drive viral growth on TikTok.
LinkedIn Ads
Generate high-quality B2B leads.
Social Commerce Ads
Turn engagement into e-commerce sales.
Advanced Analytics
Clear, actionable insights into your ROI.
Social Retargeting
Re-engage prospects and recover sales
Social Lead Generation
Capture qualified leads efficiently.
Make sure your other media support layers drive full funnel ROI too
Remember, your prospects and customers live in a world of choice… not only will they be seeing your competitor’s activity all over the place; in search, digital display ads, traditional media, video ads… whatever… But also, if they see your shiny new paid social ads - and don’t have time to respond - they need to be reminded how to re-find you later…
That’s why a balanced social media advertising campaign funnel will usually include key support media such as:
Programmatic digital display ads + remarketing
Google Ads
Social remarketing
SEO investment for organic performance
Video pre-roll (On demand, You Tube etc.)
Digital outdoor + mobile remarketing
Radio, TV, print… whatever delivers ROI...
The Social Sugar Difference: genuine Social-ROI, genuine partnership.
In a crowded market, what makes Social Sugar the social media advertising partner of choice?
- We’re NZ’s only ‘Social-ROI’ specialist agency
- We have developed the tools, data and proven 10-step full funnel process to make real on that promise.
- That social selling system has been tested and proven across almost every category there is (84+ brands and counting), since 2015.
- That success is drive by our ‘partnership ethos’ - not just to be an easy, fun, partner to work with – but a partner who is invested in your success. We’ve pioneered payment-by-results and shared risk partnerships in NZ for the past ten years (ask us).
- Our creative process and people deliver great work that works. Not just for ROI - but long term brand equity as well. See the quality of our work and the brands we work with.
Real Results, Real Businesses
“The Social Sugar team are the most pragmatic, concise and business-minded agency teams I’ve ever encountered. They get to the nub of the challenge quickly – and care about driving profitability as if it were their own business.”
Russ Thomas – Omni Consulting
“The Social Sugar team applied an absolutely laser-like business focus to crack a social plan that rapidly grew our subscriber sales and established the business. They know how to make social make money.”
Rob Berman – CEO Wondermins
Ready to Make Social Pay? Let’s Talk
Transform your social media advertising into a powerful revenue engine. Stop guessing, start growing.
Book your free strategy call today